Basic Approach
One of our material issues is recommending health-conscious products. To develop such products, we focus on four aspects of health-oriented food: sugar-free, low in salt, protein-rich, and added functionality (extra health benefits).
Promotion Structure
Development of healthy, safe and tasty products with inter-departmental collaboration
We have placed a Product Planning Department, Product Development Department and R&D Center in our Development Division. They collaborate with each other while taking charge of product development focused on taste, safety and reliability, health, user-friendliness, and eco-sustainability.
Product Development Structure
Main Actions
Expanding the lineup of health-conscious products
The “Prima Healthy” logo is attached to our health-conscious products. Under the Prima Healthy® brand, we have developed pork loin ham and bacon that is free of sugar and with 30% less salt. The products boast a worldclass level of salt reduction with no compromise in taste. In fiscal 2022, our sugar-free bite-sized calpas sausages, which is Japan’s first sugar-free dry sausage, was honored at the 52nd Japan Food Industry and Technology Distinguished Service Awards (products and technology category).
In the spring of 2025, we launched two products classified as Food with Function Claims. The first is a tomato-flavored steamed chicken strip containing GABA. The second is a ginger-flavored steamed chicken strip containing MCT.
It has been reported that the medium-chain fatty acids in MCT oil (caprylic acid and capric acid) help reduce waist circumference in people with a relatively high BMI, as well as reduce body fat and abdominal fat (visceral fat and subcutaneous fat).
It has also been reported that GABA helps alleviate temporary mental stress and feelings of fatigue caused by work or study.
In addition, the salad chicken category includes a lineup of nutrient function foods.