Creating Healthy, Well-Rounded Dietary Habits
Recommending health-conscious products
As Japan’s population ages, people are becoming more concerned about health issues. To cater to health-conscious consumers, we keep innovating. For example, we provide low-salt, low-carb foods. We are also developing uncured products.
Foods with something more
Rich in essential amino acids and vitamins, red meat and poultry play an important role in a healthy balanced diet. In addition to our products people are familiar with, we provide a range of fortified foods, meaning foods with added nutrients that deliver extra health benefits. The range includes sausage products fortified with calcium and iron, as well as DHA—a nutrient lacking in modern diets.
As well as meat products, we also working on plant-based meat alternatives that bring out the natural goodness of the ingredients. In each case, we will bring out the full flavor of the ingredients. Additionally, we analyze consumer behavior to determine who buys which products, when, where, and how they buy them, and why. In this way, we aim to provide tasty, balanced, and convenient food to suit daily dietary needs.
Foods with something less
With growing awareness about healthy diets and lifestyles, more people have adopted low-salt, low-carb diets. This situation has posed a challenge for cured pork products, which use a balance of salty and sweet flavoring. The industry once struggled to reduce sodium and carbohydrate content without sacrificing quality. However, after long years of research, we developed ham and bacon products with 30% less sodium and carbohydrate. Forming part of the Prima Healthy range, these products have proven popular.
We want to go even further in supporting low-salt, low-carb diets. To that end, we have started using high-pressure processing technology in the development of healthy foods.
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