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Our Strengths
Proprietary technology
and expertise with a 90-year heritage
Processed foods business
Processed Foods Business
Modern, Cost-competitive Plants Raising the production capacity of our plants
To ensure efficient production, we have rolled out automated packaging, linear production lines, and other equipment upgrades among our plants. The plants boast short lead times and a high production capacity.
Excelling at In-house Product Development Keeping pace with diversifying diets
We produce processed food products (including ham, sausages, and burgers), as well as a range of deli items, filled pastries, and desserts. We monitor market trends and needs so that the finished products will match consumers' lifestyles and preferences and add value to their lives.
Sales Promotion Excellence That Builds Our Audience Boosting our brand's outreach through sales promotions and social media engagement
We actively use TV advertising and social media engagement to promote our brand. Alongside such advertising, we organize sales promotional campaigns involving private events at Tokyo Disney Resort® and private bookings for Yoshimoto theater shows. In this way, we deliver thrilling experience alongside tasty food, further amplifying our brand.
Fresh Meat Business
Integrated Domestic Pork Production Process Integrated production that ensures safety, reliability, and great taste
To achieve safety, reliability, and great taste, we have integrated all operations throughout the pork supply chain, from breeding and fattening to slaughter, cutting, processing, packaging, distribution, and sale. The Miyagi farm achieves high levels of productivity by using advanced technology and science-based practices.
Original Brand Meat Joint development of original brands that suit the Japanese palate
Through our longstanding partnerships with suppliers, we have developed original meat brands. Our suppliers' livestock, which include cattle, swine, and poultry, enjoy wide-open pastures, and their meat quality is well-received by our customers. In a cross-divisional collaboration, we are working on projects to manufacture and sell products that use these original brands as raw materials.
Groupwide
Food Safety Management System Integrated food quality management
The Group conforms to international standards for managing food safety such as FSSC 22000 and ISO 22000. This means we follow an integrated approach to quality management, extending from product development through to procurement, production, and distribution. Our Thailand-based suppliers conform to the Japanese Agricultural Standards (JAS).
Collaborative Development of Products and Services Embracing collaboration to respond flexibly to demand
We embrace collaboration to respond swiftly to the needs of customers. For example, we procure raw meat jointly with the ITOCHU Group, develop products jointly with suppliers and other partners, receive technical guidance from outside organizations, and invite customers to thrilling private events co-organized with a theme park operator.
Domestic and International Procurement Networks Working with suppliers to meet strict quality standards
Leveraging our membership of the ITOCHU Group, we have secured international supply sources for raw meat. We engage with all suppliers via an importing company, to ensure their commitment to our strict quality standards.