The endeavors of Prima Meat Packers Group

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  Contributing to Abundant Lives

  "We sell what we make."

  Prima Meat Packers was the first company in the Japanese meat industry to sell standard Japanese primary cuts of pork, and it developed innovative solutions in distribution channels to strengthen sales as well as manufacturing. The internal company slogan chosen at the time was "We sell what we make. We will sell our Prima brand by ourselves."

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  Global-level Food Safety

  Ensuring safety and reliability

  Prima Meat Packers worked with an overseas quality expert to build a proprietary system of quality management. Under this system, the Company launched a succession of winning products that excelled in quality. The Company then launched a hog farming business, laying the foundation for an integrated system of domestic pork production.

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  Products That Evolve with Lifestyles

  Building a new management platform

  To expand business, Prima Meat Packers built dedicated plants for supplying convenience stores, as well as those for food processing. It also established overseas production sites. The plants in Japan obtained quality assurance certification.

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  Bouncing back

  Tight cost management

  In the early years of this century, we experienced tough business conditions and had to make hard decisions, such as closing down some business locations. Aiming to turn performance around, we tightened cost management. Through such efforts, we have bounced back stronger than ever.

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  Toward Further Growth

  Making the mission a reality

  As consumer needs continue to diversify, Prima Meat Packers continues to expand its lineup and invest in initiatives to unlock further growth. These initiatives include building a new food processing plant, expanding the hog farming business, penetrating overseas markets, and transforming workflows.